dP
Program Dashboard
Amazon Business
Enterprise scale & business intelligence $1.02B managed spend

Program Dashboard

Consolidated 6+ fragmented procurement tools into a unified, single-pane-of-glass intelligence platform for Business Prime members — enabling $1.02B in managed spend visibility and cutting admin reporting overhead by 70%.

My role
Lead UX Designer
Team
Principal Product Manager, UX writer, 6 backend developers, 3 frontend UI developers
Partnership
AB Sales & Program team, to incorporate their knowledge into this feature
Leadership
Design Director, Product Director, Sales Leader AMER & EMEA, Tech Director
Creating a dashboard from a natural-language prompt The generated Program Dashboard
$1.02B
Group managed spend enabled
Across Business Prime members
65–75%
Admin time reduction
Automated telemetry fetching
8–12%
Drop in off-contract spend
Via contextual visual nudging
VP Keynote
Amazon Reshape conference
Featured in Tech Innovation talks
“Having clear, comprehensive data at your fingertips is a foundational improvement.”
— Doug Gray, CTO · Amazon Business
Feature announced on stage at Amazon Business Reshape
Announced on stage · Reshape
Context

What is an Amazon Business Program?

Amazon Business programs are specialized procurement solutions, policies, and management tools that allow organizations to control spending, enforce compliance, and streamline purchasing processes across their organization.

Discovery

At Amazon Business, we found that customers had no visibility into individual procurement programs.

Finance and program teams were essentially flying blind when it came to justifying investment or spotting where to focus.

Goal

Design a ‘Dashboard', a first of its kind view into programs and managed spend across the organization.

Partnered directly with the Product Manager as well as Engineering stakeholders.

System workflow

Understanding the lifecycle of programs

Mapping every stage a program moves through, end to end.

Program lifecycle map
Key stage breakdown

Simplified lifecycle of programs

Simplified lifecycle of programs
Persona

Meet John

The Procurement Admin

He is a senior procurement professional at a healthcare company who configures the entire procurement ecosystem. He is responsible for setting organization-wide policies and programs.

Procurement admin persona
Three pain points of the persona
①
Limited visibility into organization-wide spending
“I need better visibility into departmental spending.”
②
Time-consuming manual reporting processes
“Our current process is too manual and time-consuming.”
③
Difficulty enforcing procurement policies consistently
“Without automated controls in place, it's difficult to monitor policy adherence and prevent off-contract spending before it happens.”
Research

Partnered with Principal PM

22
AMERS + EU sales leaders across FigJam sessions
10
5 customer calls + focus group, 1:1 conversations
Who we spoke to 32 participants
FigJam sessions
Calls & 1:1s
My role
Co-planner ✳ Facilitator ✳ Insight synthesis
Workshop

Glimpse of FigJam

FigJam workshop board
Gathered use cases

Eight candidate use cases surfaced in research, narrowed to the set for the first release.

Agreement Performance Monitoring Spend Visibility Track Orders Purchasing Pattern Analysis Category Management User Adoption Budget & Cost Control Savings Opportunity
Use case
Selected
Reason
Agreement Performance Monitoring
Selected
Chosen to give admins immediate visibility into whether active enterprise agreements are meeting their contractual commitments and performance targets.
Spend Visibility
Selected
Selected as a core foundational pillar to solve the primary user pain point of having no clear, centralized view into where organizational dollars are going.
Purchasing Pattern Analysis
Selected
Selected to help admins proactively identify spending behavior, recurring trends, and opportunities for optimization rather than just viewing static figures.
Category Management
Selected
Included to allow admins to organize and analyze spending across specific product vertical groups and departmental buckets.
Savings Opportunity
Not selected for V1
Deferred to a later release; V1 focused on establishing spend visibility and contractual performance before surfacing prescriptive savings actions.
Track Orders
Not selected for V1
Deferred because order tracking is an operational, transaction-level task already handled well by existing order management systems, rather than a high-level program analytics tool.
User Adoption
Not selected for V1
Deferred to focus initial development on spend and financial metrics; tracking individual end-user engagement patterns was prioritized for a subsequent release.
Budget & Cost Control
Not selected for V1
Excluded from the first release to avoid overlap with complex enterprise financial ledger tools, focusing V1 instead on visibility and contractual savings realization.
FigJam & customer conversation

Three key insights

①
Granular Program Expenditures

Where exactly is the money going, program by program?

②
Contractual ROI & Savings

How much did they save?

③
Timeline or Duration

How long is the commitment, and how does timeline impact overall value?

Focus area

Three pillars for the dashboard

These three pillars for the dashboard were inspired by the three insights stated above, based on our research findings.

Design Tenets

①
Data-Forward, Action-Ready

Every number on screen should point at a decision, not just a fact.

②
Scalable Efficiency

Design for both small and large scale procurement operations.

③
Contextual Intelligence

Present information with meaningful context that helps users make informed decisions.

Scaling strategic adoption

Model for Program Adoption

Managed Spend
Custom Offer
Mixed basket
Category adoption
Strategic adoption
Other deal types…
Programs
Curated Catalog
AB services
Other pricing programs
User level customization
ABA dashboard framework
Customer vertical & segment based customization
Outcome
Personalized ‘Program Dashboard'
Design Explorations

One pillar at a time

Each pillar was explored independently before the pieces were assembled into a single view.

{{ pl.num }} {{ pl.title }}

{{ pl.body }}

Click any frame to enlarge.

UX design for Program Dashboard
Final mock-up for usability testing

We performed usability testing for this experience with 12 existing Amazon Business customers and derived insights from them.

Final dashboard experience
Insights

Usability study findings

Findings shared with cross-functional stakeholders.

Comprehension responses across dashboard widgets

To build trust in our V1 dashboard, we closed the cognitive gap between enterprise metrics and user comprehension, ensuring our customers intuitively understood the exact same data definitions we used behind the scenes.

Overall findings

01 Validated
Identify optimization opportunities

Cost-saving areas surfaced by checking program spending groups.

02 Validated
Simplified reporting

Reduced manual report creation to get insights.

03 Needs work
Required more visualizations

When looking at granular data, participants wanted the content presented in more than one way.

Post usability study

Revised UX design

Participants asked for the same data in more than one form, so the final design pairs chart and table views of every widget. The dashboard was also renamed from “Agreement” to “Program” — customers consistently found the latter more relatable.

Finalized dashboard with chart visualizations
Finalized dashboard with table views
Next phase

Vision | Customization

Designing how AI is surfaced will be just as critical as designing what it can do.

Chatbot widget pattern
Chatbot widget
Inline overlays pattern
Inline overlays
Infinite canvas pattern
Infinite canvas
Center stage pattern
Center stage
Left panel pattern
Left panel
Right panel pattern
Right panel
Grid pattern
Grid

Explored different ideas of how AI would surface, and landed on the center stage approach because it:

  1. 01
    Eliminates the “cold start” problem

    Enterprise procurement tools often overwhelm users with dense navigation trees and complex query builders. A central conversational prompt gives users an immediate, clear entry point to start creating without prior training.

  2. 02
    Sets clear intent for a natural-language UI

    Treating the prompt card as the hero element signals that the system relies on natural language rather than manual drag-and-drop widget configuration.

  3. 03
    Reduces cognitive load with guided discovery

    Suggested prompt chips sit directly beneath the input, teaching users what they can ask — “Show me office supplies policy dashboard,” “Dashboard for Jan quarter” — and building the mental model of the AI while reducing friction.

  4. 04
    Optimized for task-first workflows

    For procurement admins who want to jump straight into generating insights, placing the creation bar center stage prioritizes task completion over browsing static content.

Instead of routing users through filters, menus, or navigation first, the natural-language prompt box dominates the initial viewport. Suggested AI actions and shortcut chips sit right underneath the input field, encouraging conversational engagement as the primary way to create content.

Create Dashboard with an empty prompt
Create Dashboard with a natural-language prompt entered
Customization on a narrow surface
UX design for Program Dashboard

Impact

65–75%
less admin time
8–12%
less non-compliant spend
15+ min
saved per report
Focus area
Before — the friction
After — the UX solution
The result
Time Savings
Manual data entry across multiple tabs, 15+ minutes per report.
Single-pane-of-glass view with automated data fetching.
65–75% reduction in admin time.
Approval Speed
Approvers overwhelmed by email chains and lack of context.
Contextual content visible at a glance through the dashboard.
Faster approval cycles and reduced bottlenecks.
Cost Control
Users accidentally buying from non-contracted, high-cost vendors.
Visual nudging to highlight “Preferred” vendors in the UI.
8–12% reduction in non-compliant spending.
Strategy
Procurement seen as a “clerical” function.
Executive insights layer showing procurement’s ROI.
Enhanced strategic value.
* Values based on the first quarter for procurement administrators.
Feature announcement Feature announcement detail

Feature
Announcement

“Having clear, comprehensive data at your fingertips is a foundational improvement as we prepare our organizations for a future where AI is inevitably playing a bigger role.”
— Doug Gray, CTO · Amazon Business Reshape
Close ✕